Annapolis Area Boat Show 2010 Sponsorship Opportunities

For access to Sponsor-only documents, and for more information regarding US Yacht Shows sponsorship opporunities, please contact US Yacht Shows at (410) 268-8828 or use our contact form.

A Unique and Personal Promotional Medium

The United States Sailboat Show, United States Powerboat Show of Annapolis, and the Bay Bridge Boat Show, provide a promotional opportunity unlike any other. Imagine reaching over 100,000 affluent professional baby boomers, civic leaders, frequent travelers, and quality buyers. With an aggregate annual spending budget of over $40 billion dollars, our boat show attendees own primary and secondary homes, multiple automobiles, high-end audio/visual equipment, and they rely on investor and financial services. If you are an organization seeking an alternative promotional strategy, a strategy that brings you directly in touch with your desired target market, while increasing brand awareness through our national advertising coverage, please contact us to learn details. Your promotional dollars and efforts will never be more productive. Your name, logo, and sales message will be prominently featured on signage throughout the shows, on major-market advertising pieces, in our newsletter, e-mail notices to over 45,000 households, our Web site and on a prominent ad and write-up in our show program. 

Our Targeted Demographics

Our shows are located within easy driving distance for over 8 million people from New Jersey to North Carolina and directly in the geographic center of Washington D.C. and Baltimore. Annapolis is the boating hub of the mid-Atlantic and draws an international buying audience, both qualified and ready to purchase boats, related equipment, and household improvement items. Our show attendees average between 35 and 54 years of age with a median age of 43. Over half are married, 93% have college educations, and 91% are in white-collar management careers.  Many come from two-income homes, and enjoy an average household income of over $85,000 annually. If these are your target customers, let us design a custom sponsorship to reach them in person.     

Bay Bridge Boat Show

The Bay Bridge Boat Show is the largest spring show north of Palm Beach, Florida. This springtime, in-water show is a 29-year Chesapeake Bay tradition located at the Bay Bridge Marina, Kent Island in Stevensville, Maryland. The show is scheduled in late April, a time when prospective buyers are beginning to dream of purchasing a boat and exploring the magnificent Chesapeake Bay.

The Bay Bridge Boat Show presents the first opportunity of the year for experienced and novice boaters to shop for the latest in equipment, electronics, clothing and boating accessories. Here, one can find boats of all sizes, everything from luxury yachts to fishing boats.  And back by popular demand — our expanded Active Outdoor Living section, which pays tribute to an outdoor lifestyle including the latest in car-top boating. The show is an ideal opportunity for sponsors wishing to reach this vibrant and enthusiastic audience.

National Advertising Support 

United States Yacht Shows, Inc.’s marketing campaign is promoted through selective advertising placement, creative promotions, and an extensive public relations effort. The following publications have proven successful in bringing thousands of qualified visitors to our show each day. Included in this campaign are:

Newspapers

The Washington Post, The Baltimore Sun, The Capital, Star Democrat, Bay Times, Philadelphia Inquirer/Daily News.

Magazines

Boating, Blue Water Sailing, Boat US Magazine, Canadian Yachting, Chesapeake Bay Magazine, Cruising World, DIY Boat Owners Magazine, duPont Registry, Fisherman, Good Old Boat, Latitudes & Attitudes, Mariner, Motor Boating, Ocean Navigator, Passagemaker, Power & Motoryacht, Power Cruising, Prop Talk, Rec News, SAIL, Sailing, Sailing World, Saltwater Sportsman, Salty Dog, Seahorse, Soundings, Southern Boating, Spinsheet, Waterway Guide, What’s Up Annapolis, Wooden Boat, Yachting, Catalina Magazine, Yachts International, and Center Console Angler.

Radio 

WBIG, WNAV, WASH, WBAL, WTEM, WPOC, WMAL, WIYY, WRNR, WCBM, Westwood One

Television

Comcast Cable

2010 Sponsorship Program

Although we encourage imagination and creativity in developing custom sponsorship programs to match your particular business and marketing requirements, here are just a few of the specific sponsorship packages we have available:

• Exclusive Automobile Sponsor
• Entrance Gate Sponsorship
• Shuttle Bus Signs
• Vendor Lanyards
• Attendee Bags

For information or a complete list of sponsorship opportunities, contact paul@usboat.com or call 410.268.8828